‘Customer is the King’ is becoming the new motto for marketing organizations as they seek to enhance customer engagement and drive revenue. With the adoption of robust customer experience (CX) strategies, marketing executives can gain a 360-degree view of their customers. However, the transition is not always smooth. Although customer data is being collected and stored, marketing companies often fail to consolidate the data from their organizational silos. To deliver exceptional CX, marketing organizations need robust customer data platforms (CDP) that can seamlessly combine customer information from the silos and facilitate access from multiple systems.
In order to assist marketing companies in the task of finding accomplished CDP solution providers, we have compiled this issue of Marketing Tech Outlook. In this edition, we have listed the top 10 customer data platform solution providers to highlight the companies making significant contributions to the marketing sector. Equipped with innovative technological capabilities, these solution providers are set to transform the landscape. This edition also blends thorough thought leadership from subject-matter experts, CIOs, and CXOs, with real-life stories on how the CDP solution providers have enhanced the capabilities of their clients. We hope this issue of Marketing Tech Outlook helps you build the partnership you and your organization need to foster a workspace driven by robust and efficient technology.
We present to you Marketing Tech Outlook’s “Top 10 Customer Data Platform Solution Providers - 2020.”