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Segment: Putting Customers First

Top 10 Customer Data Platform Solution Providers - 2019

Businesses today are awash in more data than ever before, ranging from transactional, demographic, and virtually infinite amounts of behavioral data. Typically this data is stored in silos, whether organizational or technological, making it very difficult for companies to provide consistent customer experience across various channels and consumer devices. Customer data platforms (CDP) can serve as the hub of customer experience efforts, collecting and bringing together 360-degree customer data from email, social media, advertising, CRM, loyalty programs, in-store visits, internet of things to name a few. All this data enables a deeper understanding of customer behavior far beyond sales and helps gain insights into their motivations, likes/dislikes, and tendencies.

With such a deep understanding of customers, a CDP with the appropriately connected martech platforms can enable real-time delivery of consistent messaging and experiences to customers across all channels. It also provides marketers the ability to precisely target buyers and personalizes these experiences to improve conversion and acquisition. The extended knowledge of each customer over time and across many channels comes the opportunity for organizations to build lasting relationships with customers, improve trust and in turn, increase retention rates. As the cost of acquiring a new customer is greater than retaining an existing one, so retention should be the top priority for all marketing departments. Keeping this in mind, a distinguished panel comprising CIOs, CEOs, CTOs, analysts and the Marketing Tech Outlook editorial board, has reviewed companies that provide best-in-class CDP solutions that improve customer experience.

In this edition of Marketing Tech Outlook, we present to you the “Top 10 Customer Data Platform Solution Providers - 2019.”

Company Logo Company Name Company Description
AgilOne Harness the power of your customer data with AI so you can understand, acquire, and engage with customers
BlueConic A pure-play CDP that liberates marketers’ first-party data and makes it available whenever and wherever it’s required for marketing
BlueVenn BlueVenn UNIFY is our 2nd generation Customer Data Platform to create a unified customer database of every online and offline customer
Evergage As the industry’s most advanced and complete real-time personalization and customer data platform (CDP), Evergage empowers organizations to transform the dream of 1:1 customer engagement into reality
Lattice Engines Our mission is to create an AI platform that enables companies to engage their buyers with 1-to-1 omni-channel experiences
Lytics The Lytics Customer Data Platform removes complexity to help marketers serve smart and relevant experiences to individual customers
Manthan Manthan is a producer of analytics, optimization and analytics-based business applications for retail and consumer industries
Octopi Commerce AI-Driven Marketing Automation Tools and Customer Data Platform with Optimized Results on Budget Spend and Decision Making for Merchants
QuickPivot The complete customer data platform for multi-channel retailers, helping brands know, target and engage their customers
Segment Allowing companies to clean, collect, and control their customer data