Customer engagement constitutes the lifeblood of business marketing. Marketers, today, stress upon having a 360-degree view of customers to facilitate the generation and conversion of marketing leads. Also, as companies turn their focus to being ‘data-driven’ by capturing a multitude of data sets for better consumer outreach, customer data platforms (CDPs) have made it to the list of must-haves for marketing activities. By acting as central repositories for customer data, leaving no scope for silos of data within, CDPs have essentially begun to redefine the customer engagement strategies of companies.

The rapidly changing preferences of customers make omnichannel engagements a must for any company to maintain a competitive position in the market. Consequently, the present day CDPs support one-to-one personalized customer engagement through email campaigns and chatbots; cross-channel interactions are also much in vogue. Social media interactions are scanned thoroughly to identify negative feedback from dissatisfied customers so that companies can reach out to them well in time to address the lapses, before their negative feedback on social media channels go viral and damage the company’s reputation.

The various developments occurring in the CDP arena has certainly caught the attention of business leaders and decision-makers, who are on the lookout for best-in-class CDP solutions for their organizations to improve customer experience. To present a view of the dynamism prevailing in the CDP realm for all the C-suite executives, a distinguished panel comprising CIOs, CEOs, CTOs, analysts and the Marketing Tech Outlook editorial board, has reviewed companies that have made a mark in the CDP arena.

In this edition of Marketing Tech Outlook, we present to you the “Top 10 Customer Data Platform Solution Providers—2018.”