How New Technology Will Bring Magic to the Retail Customer Experience

Top 10 Customer Data Platform Companies - 2022

While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. When stay-at-home orders and social distancing guidelines spurred the movement of customer interactions—both B2B and B2C—to digital channels, marketers became increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration.

In today’s saturated world of marketing data, the customer remains at the centre of what marketers do. Chief Marketing Officers (CMOs) often face higher expectations from their management as well as the customers in terms of personalisation of marketing data for optimising the marketing dollar. In this interview with Japan-based Sean Valencia, Marketing Strategist, Treasure Data, explains how personalised customer journeys, better reporting and data-driven decisions are the new normal that is needed for CMOs particularly in a changing digital landscape.

Marketers have attempted to solve these problems for years, with technology that is one step behind market dynamics. The issue is that traditional marketing technologies such as data lakes and campaign management solutions are ill-suited to meeting marketing’s needs at the real-time pace that is required. To truly achieve their goal of meeting customer expectations, CMOs need to adopt a solution that can break down data silos, leverage insights to personalize omnichannel interactions, and access precise customer information in real time.

Customer data platforms are designed to accept batch and streaming data equally, and update the golden customer record accordingly. A CDP’s ability to maintain the golden record in real time makes all relevant information accessible to any customer engagement touchpoint, which allows marketers to more easily personalize customer interactions and respond on the fly to signals that they may otherwise miss.

CMOs are increasingly responsible for delivering contextually relevant, impactful customer experiences. They need the right tools for this job, and a customer data platform is one of the most powerful. By deploying a CDP, the enterprise can eliminate internal data silos, more easily personalize customer interactions, and drive real-time, dynamic customer journeys. With these three challenges solved, CMOs are better able to meet the demands of their customers and power revenue growth for the organization.

We present to you, “Top 10 Customer Data Platform Providers – 2022.”

    Top Customer Data Platform Companies

  • ActionIQ revolutionizes the way brands think about customer experience, digital transformation and the value of customer data as a core corporate asset, solving enterprise data challenges and empowering companies to create superior customer experiences across all brand touchpoints. The ActionIQ Customer Experience Hub (CX Hub) is an extensible hub powered by a customer data platform (CDP) upon which an open ecosystem of packaged use-case-oriented applications built for business users to operationalize timely, consistent, and personalized customer experiences across every touchpoint.

  • BlueConic is a leading pure-play customer data platform (CDP) that liberates first-party data from disparate systems and makes it accessible to marketing, customer experience, analytics, and other growth-focused teams when and where they need it to transform customer relationships and drive business growth. By reducing dependencies on other internal teams (e.g., IT, data science) and external agencies to transform, analyze, score, and activate data, business users can capitalize on the proximity of real-time, unified customer profile data to orchestrate individualized experiences and act on intent at the moment.

  • Freshpaint has developed an innovative no-code customer data platform that helps marketing and other non-technical teams power their campaigns using customer data without a heavy engineering lift. With Freshpaint, instead of engineering teams coding every customer event, marketers can use Freshpaint's visual editor to name and configure customer actions across their site. Freshpaint automatically detects those customer actions and uses hundreds of prebuilt integrations to send the customer data to tools like Mixpanel, Facebook, and Salesforce.

  • Leadspace is the world's #1 B2B Customer Data Platform (CDP). The company powers leading enterprises like Microsoft, Salesforce, and Zoom Video to find, create and accelerate closeable business. The platform uses tens of thousands of buying data signals to build and operationalize a company's total addressable market, ideal customer profile, fit, intent and engagement models. This helps sales and marketing teams gain a competitive edge. Hence, they know who their best customers are, understand their whitespace opportunities, and can dramatically improve the effectiveness of their programs.

  • Zinrelo offers a modern-day loyalty rewards customer data platform that maximizes repeat sales and per-customer revenue through 360-degree customer engagement

  • Amperity


    Amperity, the leading Customer Data and Identity Platform, helps the world’s most loved brands take control of their customer data. Leveraging machine learning and cloud-scale, Amperity is revolutionizing customer identity resolution and data management, and provides the core customer data foundation. Amperity helps brands get to know their customers, make strategic decisions, and consistently take the right course of action to better serve their consumers and continue growing their businesses

  • Manthan


    Manthan’s analytics solutions are powered by AI, cloud and prescriptive capabilities. They are unique in their ability to use machine intelligence to process every decision context and respond automatically with actions and recommendations to manage every aspect of a consumer business

  • QuickPivot


    QuickPivot's self-service platform enables marketers to ingest data from existing marketing and sales channels and normalize, standardize, clean, and match it to analyze it further to understand their customer base and accordingly personalize relevant cross-channel messages. The company has made this possible by building out-of-the-box connectors to hundreds of systems which make it easy to pull data from new and already identified sources

  • Terminus


    Terminus helps sales and marketing teams take action on their data to grow their pipeline, launch more personalized campaigns, and execute multichannel ABM for better engagement

  • Treasure Data

    Treasure Data

    Treasure Data helps over 400 customers—including some of the world’s most recognizable brands—generate new data opportunities. Treasure Data’s sophisticated cloud-based customer data platform empowers companies to responsibly collect and understand massive amounts of data, transform their businesses and create new customer experiences. Global leader in Customer Data Platforms (CDP) and enterprise data management. Providing the ability to aggregate and translate massive volumes of scattered and siloed data