AMPERITY: The Customer Data & Identity Platform Built for Success

Top 10 Customer Data Platform Solution Companies - 2020

‘Customer is the King’ is becoming the new motto for marketing organizations as they seek to enhance customer engagement and drive revenue. With the adoption of robust customer experience (CX) strategies, marketing executives can gain a 360-degree view of their customers. However, the transition is not always smooth. Although customer data is being collected and stored, marketing companies often fail to consolidate the data from their organizational silos. To deliver exceptional CX, marketing organizations need robust customer data platforms (CDP) that can seamlessly combine customer information from the silos and facilitate access from multiple systems.

In order to assist marketing companies in the task of finding accomplished CDP solution providers, we have compiled this issue of Marketing Tech Outlook. In this edition, we have listed the top 10 customer data platform solution providers to highlight the companies making significant contributions to the marketing sector. Equipped with innovative technological capabilities, these solution providers are set to transform the landscape. This edition also blends thorough thought leadership from subject-matter experts, CIOs, and CXOs, with real-life stories on how the CDP solution providers have enhanced the capabilities of their clients. We hope this issue of Marketing Tech Outlook helps you build the partnership you and your organization need to foster a workspace driven by robust and efficient technology.  

We present to you Marketing Tech Outlook’s “Top 10 Customer Data Platform Solution Providers - 2020.”

    Top Customer Data Platform Solution Companies

  • Built on the world's largest travel data co-op, ADARA offers traveler intelligence for brands. ADARA empowers the world's leading travel brands to grow the industry together. Built on the world's richest travel data co-op, ADARA offers people-based insights for travel companies. Clients get a value-based understanding of their relationship with their customers, with travel patterns, trends and behavior from more than 850 million monthly unique traveler profiles across more than 200 of the world's top travel brands. ADARA delivers critical intelligence to activate personalization and relevance throughout the customer journey for sustainable growth.

  • Amperity helps consumer brands use data to better serve their customers. Amperity uses AI and machine learning to rapidly transform massive amounts of raw data into a comprehensive and actionable Customer 360. That unified customer view immediately improves marketing performance, fuels accurate analytics, and leads to world-class customer experiences. With Amperity, technical teams are freed from endless integration and data management, and business teams have direct access to the insights they need to build long-term customer loyalty and drive growth. Amperity serves many of the world’s most loved brands, including Alaska Airlines, BECU, J. Crew, Crocs, Kendra Scott, e.l.f. Cosmetics, Lucky Brand, Planet Fitness, Seattle Sounders FC, Stanley, and many more.

  • A CDP that gives marketers access to unified, actionable customer data that offers both the confidence and utility required to orchestrate individualized experiences across channels and in every stage of the customer lifecycle

  • AI-Driven Marketing Automation Tools and Customer Data Platformwith Optimized Results on Budget Spend and Decision Making for Merchants

  • The complete customer data platform for multi-channel retailers, helping brands know, target and engage their customers

  • Contentserv


    At Contentserv, we enable retailers and brands to develop the groundbreaking product experiences of the future by fully exploiting the potential offered by advanced technologies. Our vision is to make the daily lives of marketers and product teams easier by providing them with an advanced, complete, business-focused platform emphasizing time to value. It is driven by the desire to keep our customers one step ahead of the competition. By combining Product Information Management (PIM), Master Data Management (MDM), and Marketing Experience Management (MxM) in our pioneering Product Experience Platform, we allow retailers and brand owners to offer the rich, relevant, and emotional product experiences that exceed their customers'​ expectations.

  • Emarsys


    Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results …fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve.

  • Optimove


    Optimove is the Science-first Relationship Marketing Hub. With an actionable Customer Data Platform at its core, Optimove autonomously transforms customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company’s unique technology suite enables the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value. Optimove is used by hundreds of leading brands of all sizes, including Staples, Deezer, GVC, Family Dollar, J.Jill,, Talkspace and Sweaty Betty. Optimove employs over 200 people in its New York, London and Tel Aviv offices.

  • Segment


    Allowing companies to clean, collect, and control their customer data

  • Tealium


    Tealium revolutionizes today’s digital businesses with a universal approach to customer data orchestration – spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting more than 1,000 client-side and server-side vendors and technologies. The Tealium Universal Data Hub encompasses tag management, API hub, customer data platform and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint